Budgeting For Your Next Trade Show
Nimlok Michigan continues to offer clients proven assistance in planning and executing successful trade show strategies for shows around the country. One of the most important elements of a successful trade show remains budgeting.
Below are five common trade show expenses that can impact your budget:
- Exhibit Space
Exhibit space is typically 25-35% of the total event budget. Consider your overall budget as well as the composition of the trade show attendees when determining the right amount of space to contract per event. Events often offer early registration, which can save on the cost per square foot.
- Exhibit Design
Your trade show exhibit design should enable you to meet all of your exhibiting objectives. Working with an experienced exhibit designer can save in the long run, as designers can design exhibits that reconfigure, use less material and pack more efficiently.
- Exhibit Transit
Consult your event “exhibitor’s kit” to identify shipping cut-off dates. Understanding these dates can help you avoid additional fees associated with late or close-to-deadline shipping.
Drayage is the cost of venue professionals transporting your exhibit from the warehouse to your booth space. Rates are typically based on weight. Incorporating lightweight materials — such as fabric graphics — can help save on the cost of drayage.
- Installation and Dismantle Services
Installation and dismantle (I&D) teams are responsible for setting up and tearing down your trade show exhibit. Smaller exhibits may not require this service, but larger exhibits often do. This can be a costly expense, so work with your exhibit solutions provider to design a smart exhibit that can save on setup and tear-down man hours.