Nimlok Michigan | Case Study: Fleet Engineers
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Case Study: Fleet Engineers

Custom Modular: 10′ X 20′

“Nimlok Michigan and Fleet Engineers have worked together and collaborated on several exhibit solutions over the years. Most recently, Fleet Engineers’ wanted to develop a new presence to help launch their new market focus. So, we designed a reconfigurable exhibit that would work with Fleet’s trade show space needs and show circuit. “

 — Kevin Sacharski, Nimlok Michigan

Design Challenge

Fleet Engineers, a truck and trailer equipment manufacturer plans to participate in various shows throughout the year and needed a flexible, versatile exhibit that would effectively communicate a recently-introduced rebranding effort. The exhibit needed to also focus on their four main product lines via graphic messaging and in-booth product displays.

Design Solution

Nimlok collaborated with Fleet Engineers to design a 10’ x 20’ inline exhibit built using modular sections that could be modified for future shows. The Fleet Engineers brand was featured on vibrant backlit banners and accents throughout the booth, instantly drawing the eyes of passersby and leaving a lasting visual impression on those who engaged with booth staff.

The booth also creatively incorporated Fleet Engineers’ Spray Master fender as a curving reception counter that served as a functional meeting space as well as a clever product display. To modify the exhibit for a later show — and a smaller 10’ x 10’ space — Nimlok replaced the graphics on one 10ft section of the backwall and added freestanding banner stands.

With these changes, Fleet Engineers communicated the same message in a smaller space. To display products in this space, the fender reception counter was replaced with a truck mockup featuring Fleet Engineers’ Aero Saver side skirt. Nimlok delivered a smartly-designed scalable exhibit that maximized the client’s branding impact while keeping their products in focus and their budget under control.

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