Trade Show Displays: Designed to Sell and Impress | Nimlok Michigan
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Trade Show Displays: Designed to Sell and Impress

Jan 25 2017

Trade Show Displays: Designed to Sell and Impress

Trade shows present excellent marketing opportunities for both startup businesses and established companies to engage, impress and convert prospective clients. Experts in designing trade show displays help exhibitors wow and engage their visitors, leading businesses to increase their client base, sell more products or services and expand the reach of their brand.

In order to draw the most interest, your business must strive to make a high impact impression on customers stepping into your display. Nimlok Michigan and their partners have created displays for high-profile customers such as John Paul Mitchell hair care products, who wanted an upscale, exciting trade show marketplace for a new line of styling products.

The resulting display transported customers into a classy environment resembling an elegant retail store. Black and gold accents communicated a sense of luxury and sophistication, wowing visitors and gaining new customers for the company. Product showcases were spot lit to draw in attention, and aroma diffusers filled the air with the pleasant scent of their products, creating a sensory and unforgettable experience.

All of these design choices resulted in the sales staff of John Paul Mitchell achieving their three-day sales goal within the first day of the show.

Datron High Speed Machining Centers Display

Another success story is of a display crafted for Datron, a manufacturer of high-speed milling machines. Datron wanted a display that was both cost-effective and head turning, to both impress and engage attendees of the International Machine and Tool Show. Nimlok Michigan helped them achieve this by strategically positioning interesting, high-tech products towards the aisles to draw in attendees. The design model was based upon allowing their products be the focus of the show, which increased their lead volume by 25% from previous shows. The display was completed to also include a conference room where staff could have one-on-one meetings and consultations with interested visitors.


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